Together to combat
counterfeiting

Tesi PYB is a powerful tool in the fight against counterfeiting because it allows both the Brand and the consumer to monitor each single unit of product and to take a set of measures targeted to protect authenticity, in a logic of information sharing.

As a matter of fact, the Brand can deactivate the identification code of the single unit of product in case of theft, sale through unauthorized channels or presence of identical codes (counterfeit labels).
Moreover, the App that can be downloaded onto smartphones and tablets allows customers to read the identification code and to check the authenticity of any in-store product or others by reporting any fake products and sharing ownership and authenticity information also through social networks.
The relations through Tesi PYB among the different Brands and their customers ensure a real international anti-counterfeiting network.