Tesi PYB is a high-tech certification system that guarantees consumers the ultimate authenticity of luxury products and enables the traceability of each single product before and after purchase, for the whole product lifecycle.
Tesi PYB ensures maximum Brand protection and enhancement in the sector of high and ultra-high-end products (also object of collection), in particular in the fashion industry (clothing, shoes, glasses, accessories, etc.).
The possibility to globally monitor the entire market industry, to create collaborative dynamics between Brands and their customers (an App reporting fake products) and to adopt the system both for in-store sales and for e-commerce makes Tesi PYB an important tool to combat counterfeiting that can easily be integrated with legacy business and also anti-counterfeiting systems.
Patented in the United States of America with an extensibility of the International Patent Application under the Patent Cooperation Treaty (PCT) in over 150 countries worldwide, Tesi PYB is already active in Italy, France and Central Europe and is the result of over three years of design and development that have enabled to implement a system fully managed in outsourcing by Tesisquare.